Privacy notice
Last updated 14 November 2026
This notice explains what personal information Tŷ Hir collects through tyhir.co.uk, the newsletter and our email, why we use it, and your rights. We collect as little as we can.
1. What we collect and why
| What you do | What we collect | Why we use it | Lawful basis | How long we keep it |
|---|---|---|---|---|
| Join The Valley Letter or download the checklist | Your email address, your first name if you give it, and when and how you signed up | To send you the newsletter and the checklist, and to see in aggregate whether emails are opened and links clicked | Your consent | Until you unsubscribe. After that we keep your email address on a suppression list so we don't email you again |
| Contact us by email or the contact form | Your name, email address and anything you write | To reply to you | Our legitimate interest in answering enquiries | 2 years after our last contact |
| Use "Feature your home" | Your name, email, phone number, the home's address, its details and any photos or plans you send | To consider featuring the home, contact you and, if we feature it, publish it | Our legitimate interest in running the site, and your agreement when we feature the home | If we don't feature it, 2 years. If we do, while the feature is published, plus 2 years |
| Apply for, or have, a directory listing | Your name, role, work email and phone number, and your firm's details | To assess the application, manage the listing and contact you about it | Taking steps to enter into, and performing, our arrangement with your firm; and our legitimate interest in running the directory | For the life of the listing, plus 6 years |
| Browse the site | Aggregate statistics such as page views, referring sites and device type, collected by Plausible Analytics without cookies and without identifying you | To understand which pages are useful and improve the site | Our legitimate interest in improving the site | Aggregate statistics only, kept indefinitely |
| Visit any page | Technical information such as your IP address and browser type, recorded briefly by our hosting provider | To deliver the site securely and protect it from attack | Our legitimate interest in keeping the site secure | As set by our hosting provider, usually no more than 30 days |
We count clicks on directory listings (for example, "Visit website") as anonymous totals. We don't link them to you.
Where we rely on legitimate interests, we've weighed them against your rights and expectations. You can object at any time (see section 5).
We don't sell your information, use it for advertising profiles or make automated decisions about you that have legal or similarly significant effects.
2. Who we share it with
We use trusted service providers who process information for us, under contracts that require them to keep it secure and use it only on our instructions.
We may also share information with our professional advisers, or where the law requires it.
If you feature your home or apply for a listing, the details you agree to publish will appear on the site.
3. Transfers outside the UK
Where a provider stores or accesses personal information outside the UK, we make sure it is protected: either the country is covered by UK "adequacy" regulations, or we use the safeguards UK law requires, such as the International Data Transfer Addendum. Contact us for details.
4. Keeping it secure
We use reputable providers, limit who can access personal information and protect our accounts with strong passwords and two-factor authentication.
5. Your rights
You have the right to:
- ask for a copy of the personal information we hold about you;
- ask us to correct information that's wrong or incomplete;
- ask us to delete your information;
- ask us to restrict how we use it;
- object to our using it on the basis of legitimate interests;
- ask for information you gave us to be transferred to you or someone else in a common format; and
- withdraw your consent at any time. For the newsletter, use the unsubscribe link in any email or contact us. Withdrawing consent doesn't affect anything we did before.
To use any of these rights, email hello@tyhir.co.uk. We'll respond within one month. Some rights have exceptions, and if one applies we'll explain.
6. Complaints
If you're unhappy with how we've handled your personal information, please tell us first by emailing hello@tyhir.co.uk with "Data protection complaint" in the subject line. We'll acknowledge your complaint within 30 days, look into it and tell you the outcome without undue delay.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK regulator: ico.org.uk/make-a-complaint or 0303 123 1113.
7. Children
The site is for adults. We don't knowingly collect information from children under 13.
8. Changes to this notice
We'll update this notice when our practices change. The date at the top shows the latest version. If a change matters to you, for example a new use of your information, we'll tell you through the site or the newsletter.